Turning a campaign into a conversation                                       Français

presented by Erin Dick, Director Communications, Pratt & Whitney Rocketdyne (PWR).

In the age of Twitter, Facebook and BlogSpot, how we communicate continues to change. Communication is about far more than just getting messages out to your key audience -- it's about engaging that audience in an open dialogue. In this case study, you will learn how one company:

•Integrated social media into a multi-faceted campaign to influence decision makers

•Established a coalition of support using numerous traditional and new forms of communication

•Engaged employees, grassroots supporters, journalists and even the competition in a conversation to educate, inform and influence the future of the company

About our speaker

Dick is currently the director of communications for Pratt & Whitney Rocketdyne (PWR.) This multi-million dollar company manufactures the engines for the space shuttle as well as Atlas and Delta launch vehicles, missile defense systems and advanced hypersonics.

Prior to her position at PWR,she served as the communications manager for Pratt & Whitney Military Engines division and was responsible for managing and leading a multi-million dollar integrated communications campaign with a heavy emphasis on social media, to influence defense policy on Capitol Hill.

*** Price includes 3-course meal ***

This broadcast from USA will be in English.

Space is limited - register now!